Eat Your Hat

Eat Your Hat cooks up incomparably delicious things from ethical ingredients that make people and the earth happier. Every bite is fairer than fair, sustainably grown, organic, and transforms lives around the planet. It’s real food wizardry.

Impossible you cry? Eat Your Hat!

Eat Your Hat is determined to change the face of fair trade. By mixing together political savvy, uncovering hidden truths about the trading world, and protecting the environment – this is a brand ready to make waves. 

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Everything that Eat Your Hat does is totally transparent, from their relationships with the growers to their commitment to eco-friendly packaging. They stand for everything that’s GOOD – good food and drink, great ethics, and astonishing quality. Each nibble or sip is a sensory delight, taking you on an adventure from the Sri Lankan mountains to the salt pans of the Western Cape in South Africa. This band of ethical alchemists have travelled the world to find the newest and most tongue-tingling new fair trade ingredients – sea salt, turmeric, cardamom… As well as source the finest hand-picked Arabica coffee. They’re entrepreneurs, explorers, activists, and truth-tellers. Eat Your Hat is definitely a brand to follow.

Eat Your Hat’s mission is to make what seems impossible, happen. It's out to show a disbelieving public that it’s possible to be astonishingly fair trade, organic, sustainable, and indulgent all at once, by creating delicious, innovative food and drink that genuinely changes the lives of real people. Behind each nibble or sip is the incredible story of a small group of ethical agriculturists on a quest of their own, whether it’s bravely pioneering bio-dynamic land cultivation, or fighting child-slavery.

Totally committed to using ground-breaking recyclable and compostable packaging, Eat Your Hat is constantly working to minimise its impact on the earth. Look out for the shiny gold leaf wrapped around Eat Your Hat chocolate bars – even that’s plant-based too! Unbelievable!

And another surprise? Eat Your Hat is masterminded by us – Traidcraft. You might say we wear a few hats to speak to different people, while always working to empower growers around the world. This hat is a little quirkier than the others we’ll agree, and it’s already making a huge impact.