Eat Your Hat

Eat Your Hat cooks up incomparably delicious things from ethical ingredients that make people and the earth happier. Every bite is fairer than fair, sustainably grown, organic, and transforms lives around the planet. It’s real food wizardry.

Impossible you cry? Eat Your Hat!

Eat Your Hat is determined to change the face of fair trade. By mixing together political savvy, uncovering hidden truths about the trading world, and protecting the environment – this is a brand ready to make waves. 

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Everything that Eat Your Hat does is totally transparent, from their relationships with the growers to their commitment to eco-friendly packaging. They stand for everything that’s GOOD – good food, great ethics, and astonishing quality. Each nibble or sip is a sensory delight, taking you on an adventure from the Sri Lankan mountains to the salt pans of the Western Cape in South Africa. They’ve travelled the world to find the newest and most tongue-tingling new fair trade ingredients – sea salt, turmeric, cardamom…  They’re entrepreneurs, explorers, activists, and truth-tellers. It’s definitely a brand to follow.

Eat Your Hat’s mission is to make what seems impossible, happen. They’re out to show a disbelieving public that it’s possible to be astonishingly fair trade, organic, sustainable, and indulgent all at once, by creating delicious, innovative food that genuinely changes the lives of real people. They have some pretty incredible stories about their growers to share; all of them small groups of entrepreneurs on a quest of their own, whether it’s bravely pioneering bio-dynamic land cultivation, or fighting child-slavery.

Totally committed to using ground-breaking recyclable and compostable packaging, Eat Your Hat are constantly working to minimise their impact on the earth. Look out for the shiny gold leaf wrapped around their chocolate bars – even that’s plant-based too! Unbelievable!

And another surprise? Eat Your Hat is masterminded by us – Traidcraft. You might say we wear a few hats to speak to different people, while always empowering growers around the world. This hat is a little quirkier than the others we’ll agree, and it’s already making a huge difference.