Invest in a Better World - It's JUSTfriday
It might be just another day, but #JUSTfriday is the perfect opportunity to think about where your money goes.
If you’re starting your Christmas gift shopping this #JustFriday, spend your hard-earned money where it matters. It’s difficult to track where your money goes when you shop on Black Friday. Every penny spent with us helps support growers and craftspeople to be paid fairly, work in safe conditions, and be offered learning opportunities.
What is Black Friday?
There are lots of rumours about how the name Black Friday began, from it being the day Philadelphia streets were crammed with black cars after Thanksgiving (with people starting their Christmas shopping), to the day in November 1921 when hundreds of suffragettes marched on parliament in peaceful protest, and were assaulted and arrested by the police.
The most commonly recognised meaning of Black Friday is that it’s the day when retailers’ accounts finally turn from red into black, and when people start their Christmas gift shopping. The day has become synonymous with long queues, fighting over the contents of bargain bins, and unpleasant behaviour.
When is Black Friday?
This year, Black Friday falls on Friday 23rd November 2018. Traditionally, Black Friday is the first Friday date after Thanksgiving.
What is Just Friday?
Traidcraft began its Just Friday campaign in 2014, as a direct response to the increasingly frenzied and thoughtless shopping behaviour associated with Black Friday. The campaign encouraged people to take a moment to stop, breathe, and buy their gifts mindfully and ethically. We invited the public to ‘make Black Friday light again’, and ‘buy with thought, and shop with love.’ After all, it’s Just Friday, right? No need to go crazy!
This message is still relevant in 2018. It might just be any other day, but #JustFriday is the perfect time to think about where your money goes.
So, if you’re starting your Christmas gift shopping this #JustFriday, spend your hard-earned money where it matters. It IS POSSIBLE to get an early start on the festivities and invest your hard-earned money in a better world at the same time.
For 39 years we’ve pioneered fair trade in the UK. As we reach our 40th year, we’re planning to do it all again, working in new ways to make trade fairer for people and the planet.
Every limited-edition handcrafted piece or traditionally-grown edible from us makes a difference to the future of fair trade in the UK. Go on, make a difference.
Invest in a better world. Spend where it matters.