“Fair trade means so many different things to so many different people.
For landless women in Honduras whose husbands have all fled north to avoid the drug cartels, it means an economic alternative to decamping to the slums where they and their children risk human and/or sex trafficking.
For a concerned consumer in Britain, it offers one small, anonymous opportunity to show solidarity with poorer communities in the developing world.
For an international trader moving hundreds of containers of raw materials a day, it means yet another certification process that needs to be completed.
For the small indigenous community picking wild tea in the golden triangle around Thailand and Laos, it is an alternative to harvesting opium.
For the committed volunteer trying to explain that international trade is unjust, it is a handy tool to make very complex issues approachable and understandable.
To many individual children, particularly girls, who have grown up with the benefits of education in their communities, it offers an escape from grinding poverty.
For some communities, it has meant the chance to invest in alternative money-making schemes to minimize the risk of 100% reliance on cash crops.
For me, it means having a purpose.” Robin Roth, Traidcraft Mission Lead