Fairtrade Fortnight

Fairtrade Fortnight 2019

Fairtrade Fortnight 2020: 24th February to 8th March

During the two weeks of Fairtrade Fortnight 2020, individuals, groups and companies come together to celebrate the people in developing countries who grow our food, but who are often underpaid and exploited.

This year, the focus of Fairtrade Fortnight will be on women in the cocoa and coffee industries across the world, with the #SHEDESERVES strapline, as well as campaigning for living incomes (entering year two of a three year campaign). The campaign will highlight how many cocoa farmers, particularly women, are underpaid and exploited, and the scandal of unfair trade.

Choosing to buy fair trade, ethical food and drink is everyday activism, and is the simplest way to change the world. Through fair trade, farmers and growers can earn enough to feed their families, send their children to school, and provide a future for their local community.

This Fairtrade Fortnight, we invite you to join Traidcraft on a journey stretching forty years of UK fair trade, fighting for them and fighting with them. Why not embark upon your own fair trade journey by choosing to buy your fair trade goods from our collection of Fairtrade Fortnight special offers and discounts.

We’ve curated our favourite fair trade food, snacks, and treats, all available to buy online. From the very finest fair trade brands like Divine Chocolate and Zaytoun, to a wide range of Traidcraft’s own fairtrade chocolate, coffee, teabiscuits, and more – there’s a world of quirky flavours and ethical bites waiting to be discovered and celebrated.

How will you celebrate Fairtrade Fortnight this year?

Things You Need to Know About Fairtrade Fortnight 2020

When is Fairtrade Fortnight 2020? 24th February to 8th March 2020
What is Fairtrade Fortnight?
During the two weeks of Fairtrade Fortnight, thousands of companies, groups and individuals in the UK come together to celebrate the people who grow our food, who are often exploited and badly paid.
What is Fairtrade Fortnight’s Focus This Year?
The focus this year is on the people, particularly the women, who grow and harvest some of our favourite foods, and highlighting why she deserves fairtrade.
What is Traidcraft's Focus This Year? To complement Fairtrade Foundation's 'storybombing' campaign, Traidcraft are encouraging people to think and talk about their own stories with fair trade, and are asking 'what's ya story?'. We will be sharing some of our own answers via social media, throughout the fortnight - make sure to keep an eye out for that!

Fairtrade Fortnight Resources

Looking to get involved in Fairtrade Fortnight? The Fairtrade Foundation has numerous resources and Fairtrade Fortnight activities for you to download, and offer your support. If you're looking to celebrate Fairtrade Fortnight in Schools, they also supply a range of fair trade resources for schools over on their website.

Fairtrade Fortnight Facts

Did you know, Fairtrade Fortnight started in Edinburgh in 1997? Fairtrade Fortnight is now celebrated in a number of countries around the world, including Canada, Australia and New Zealand. There are over 100,000 Fairtrade campaigning groups in the UK, and over 4,500 Fairtrade Labelled products available for sale. Fairtrade Fortnight takes place every year.

The Fairtrade Foundation was jointly founded by Traidcraft in 1992, with the aim of establishing the standards that underpin today's well-known Fairtrade Mark.

Interested to read more about the story of Traidcraft and fair trade? Discover the story of Traidcraft, and learn more about fair trade>> 


Our Story From Firsts to the Future Women in Coffee - Mzuzu coffee

Fairtrade Fortnight special offers

This Fairtrade Fortnight, we’re thinking about and discussing our own stories with fair trade - with the campaign tagline 'What's Ya Story?'. This question has certainly got us thinking and we’ve discovered that each one of us has a truly unique relationship with fair trade. We will be interviewing the Traidcraft Team internally and sharing some of our own answers to this question throughout the fortnight, so keep an eye on our social media for updates.

Our story with fair trade spans four decades. Since 1979, we’ve been pioneering the first fair trade coffeeteachocolatesugar, wine, rubber, and even the first fair trade palm oil! We’re sticking true to our pioneering roots and leading the way in fair trade thinking – and encouraging you to do the same! 

The best journeys are the ones we take together, so come with us on an adventure and share what your personal story with fair trade is! Whether you already know lots about fair trade or you’re here because you’re interested in learning more, Fairtrade Fortnight is a great time to think about your relationship with fair trade and what it means to you.

What Does Fair Trade Mean to You, Robin?

Traidcraft CEO, Robin Roth, thinking about what fair trade means to him

“Fair trade means so many different things to so many different people.

For landless women in Honduras whose husbands have all fled north to avoid the drug cartels, it means an economic alternative to decamping to the slums where they and their children risk human and/or sex trafficking.

For a concerned consumer in Britain, it offers one small, anonymous opportunity to show solidarity with poorer communities in the developing world.

For an international trader moving hundreds of containers of raw materials a day, it means yet another certification process that needs to be completed.

For the small indigenous community picking wild tea in the golden triangle around Thailand and Laos, it is an alternative to harvesting opium.

For the committed volunteer trying to explain that international trade is unjust, it is a handy tool to make very complex issues approachable and understandable.

To many individual children, particularly girls, who have grown up with the benefits of education in their communities, it offers an escape from grinding poverty.

For some communities, it has meant the chance to invest in alternative money-making schemes to minimize the risk of 100% reliance on cash crops.

For me, it means having a purpose.” Robin Roth, Traidcraft Mission Lead


So How Will You Celebrate this Fairtrade Fortnight?

Explore Traidcraft’s ranges of fair trade food, drink, eco-home essentials and fashion for some instant inspiration, or explore our Traidcraft history timeline to gain an insight into our forty years of fair trade.

There’s a whole world of fair trade commodities out there to choose from – so why not make a small difference in your life a big difference to an artisan’s? And, make sure to check out our exclusive Fairtrade Fortnight offers!

Traidcraft timeline

2020 Traidcraft