Reject Black Friday 2020


2020 has been the year of significant change; change in priorities, change in lifestyle, change in the ways we work, changes in the way we shop and changes in the way we consume. More and more of us are waking up to the fact that our shopping choices are having a profound impact on our lives, our planet and our future; which is why this Black Friday, you won’t see any flash sales or discounts across our website, encouraging you to buy more ‘stuff’ than you really need.

Team Traidcraft on their Black Friday boycott of 2019

We believe that the key to buying less, is buying right… investing in what is good, rather than chasing what is cheap. We actively, passionately reject and object to the mindless mass-consumerism that is Black Friday. At Traidcraft, we do Black Friday differently.

You may remember last year, we downed tools, closed our warehouse and offices completely, and headed out into society to address the injustices we saw. For more on last year’s activities, see our Black Friday 2019 blog post.

Traidcraft's Black Friday movement

This year, we’re going bigger than better than ever before. We want you, our valued and loyal customers, to see exactly where your money is going when you invest in one of our products. So, this Black Friday, we’re breaking the rules and publishing publicly, exactly how much goes into the shipping and packing of every Traidcraft-branded product, as well as how much profit we make. This 100% transparent range will be not just a Traidcraft first, but a world first.

Here's how to get involved. Simply add any Traidcraft-branded product to your basket between midnight and midnight on 27th November (Black Friday) and check out. With your fair trade goodies, you will receive a unique link which will lead you to a webpage with all the transparency information you need to know.

This isn’t a gesture of good will or a publicity stunt; it’s simply our small contribution to justice in trade. This is the start of a movement…

Traidcraft's 100% transparent range

Alongside this year’s anti-Black Friday activities, we will also be donating over 4,000 packets of our surplus, Fairtrade Fairbreak cookies to FareShare. FareShare is the UK's largest charity fighting hunger and food waste; they save good food from going to waste and redistribute it to frontline charities, including school breakfast clubs, older people’s lunch clubs, homeless shelters and community cafés.

Will you join us by rejecting Black Friday this year?

Published at: 13-11-2020
Tags: Black Friday Boycott Anti-Black Friday Black Friday Traidcraft Behind the Scenes