Traidcraft Fair Trade White Basmati Rice (6x1kg)

100% exceptionally high quality White Basmati Rice from India.

• 6 x 1kg
• Suitable for Vegetarians & Vegans
• Carries the Fairtrade Mark
• We are rated as one of the most ethical companies in this Ethical Consumer buyers guide to fair trade rice »

Fair Trade Food
Our fair trade rice is supplied by Agrocel from about 20 small, family farms in Haryana state in India. As well as a better price, farmers get free technical services from Agrocel and are encouraged to develop sustainable agriculture.

Agrocel aims to increase the net earnings of farmers and assist them with market support as they develop sustainable agricultural practices. Agrocel has links with various research organisations and NGOs involved in water management work and other similar initiatives. Its service centre provides a 'one stop shop' for advice, agricultural supplies and crop purchase.

Considerable support from Traidcraft plc. has enabled Agrocel to enter and grow within the fair trade makret, which now accounts for a key proportion of its sales. Agrocel produces cotton, rice, grapes (for sultanas) & cashews.

Agrocel is a fair trade organization in western India. One of the farmers who benefits is Mr Prakesh Dalvi. One of the main problems in this region of India is lack of water, but Mr Dalvi has been able to install a pump and has a well.